Bob Beacham
If you want to get ahead in this business having a great body will do you no harm at all! Now before you think I’m getting all sexist, this is the second article marketing tip in a set of three, and the “body” I’m talking about is the main bulk of your article.
Last time we looked at your article headline, and the title of this article is designed to do precisely what we spoke about – draw the reader in. A little controversy can do that!
Now we want to focus on using your article writing to steer your reader in the direction you want them to go. There’s only one possible action you want your reader to take, and that’s to click the resource link at the bottom and visit your website or blog. There’s a right way and a wrong way to do this.
The wrong way to phrase your article is to try to sell something. Most people will tell you that they hate being sold to. In fact this is only partly true. When they visit a “shopping” website, and out-and-out online store, they expect to be sold to and they’re ready for it. However, when they visit an article site or search engine where your article appears, they just want information.
So here’s an astonishing article marketing tip – give them what they’re looking for!
Not rocket science, is it. Your reader is looking for specific information. If your headline has done it’s job properly they’ve found your article and are interested by it. All you need to do is keep up the interest. Tell them what they want to know. Do it concisely, without fluff and nonsense, and lead them with a sense of anticipation to your “resource box”.
The thing that’s challenging with writing the body of your article is giving enough information to keep them interested, but not too much so they don’t need to visit your site! For example, although it’s often allowed I’ll never put a link to another website in my article. Why would I want to send people to a site that’s not mine? Bonkers.
There are lots of things you can and can’t do with article body and you need to check the rules for each article directory. There are also lots of things you can do to improve the performance of your article in the search engines. We’ll get to those in other article marketing tips. Next in this series is the all important “resource box” or “call-to-action”.
If you want to get ahead in this business having a great body will do you no harm at all! Now before you think I’m getting all sexist, this is the second article marketing tip in a set of three, and the “body” I’m talking about is the main bulk of your article.
Last time we looked at your article headline, and the title of this article is designed to do precisely what we spoke about – draw the reader in. A little controversy can do that!
Now we want to focus on using your article writing to steer your reader in the direction you want them to go. There’s only one possible action you want your reader to take, and that’s to click the resource link at the bottom and visit your website or blog. There’s a right way and a wrong way to do this.
The wrong way to phrase your article is to try to sell something. Most people will tell you that they hate being sold to. In fact this is only partly true. When they visit a “shopping” website, and out-and-out online store, they expect to be sold to and they’re ready for it. However, when they visit an article site or search engine where your article appears, they just want information.
So here’s an astonishing article marketing tip – give them what they’re looking for!
Not rocket science, is it. Your reader is looking for specific information. If your headline has done it’s job properly they’ve found your article and are interested by it. All you need to do is keep up the interest. Tell them what they want to know. Do it concisely, without fluff and nonsense, and lead them with a sense of anticipation to your “resource box”.
The thing that’s challenging with writing the body of your article is giving enough information to keep them interested, but not too much so they don’t need to visit your site! For example, although it’s often allowed I’ll never put a link to another website in my article. Why would I want to send people to a site that’s not mine? Bonkers.
There are lots of things you can and can’t do with article body and you need to check the rules for each article directory. There are also lots of things you can do to improve the performance of your article in the search engines. We’ll get to those in other article marketing tips. Next in this series is the all important “resource box” or “call-to-action”.
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