Banner advertising, what’s that?  and is it really better that Online Article Marketing? You could ask. 

Banner advertising is when you create an advert in the form of an image, this image ad is in general about 468 pixels wide by sixty pixels tall ( but sizes do alter ), the image ad or banner is then placed on a related site in the shape of an advert for your product or service.  When this banner is clicked it’ll link that interested person back to your net site.  While this may seem good, this technique of advertising is continuously on the decline.  The click through rate has fallen and is now at the point at which gaining an irrelevant half p.c click thru rate would be looked on in a positive light. 

The explanation behind this decline is easy.Users of the web are learning to overlook and ignore banners.  The average web user is hunting for data and does not want the distraction of an image advert.Users need to go directly to the good stuff, that being the content.  And while you’ve heard it one thousand times before, “content is king”. 

So how do you effectively advertise?  Since “content is king”, you simply need to provide more content through Article Marketing  Now hang on a sec, do not think any old content will do, you need to provide something valuable, something of quality and something worth a readers time.  Many entrepreneurs will outsource this kind of work, as they find it to be too long, and they’d be right.  Writing a high quality article can take hours and submitting that article to assorted article directories can take days.  So again, we identify outsourcing is a sensible idea. 

It is vital to find the right company to handle this side of your firms Online Article Marketing.  These are some of the major factors you want to think about when making your outsourcing call.  You may want to have a corporation that can produce valuable content.  It is also preferable to get a company which has SEO experience.  SEO experience can play a major role in how they will write your articles.  You will also need a company to distribute your articles, using your key phrases as backlinks.  And finaly you may want a company that can do this all, on auto-pilot. 

Why Auto-pilot?  Many folks order articles with the objective to submit them across the web, but alas they just sit on our hard drives due to time limitations.  Having an organization that handles it all on auto-pilot certainly makes sense. 

To sum it all up, banner advertising, while not as good as it once was, should not be utterly overlooked.  With the right ad graphics and ad placement, banners could have some positive result on your business.  As for article promotion, this is the way to go, but only if you’ve got the time to do it properly, or you will find a company to do it properly for you.

Tags: article distribution, Article Marketing, Article Submission, banner advertising

This entry was posted on Thursday, January 14th, 2010 at 9:23 pm and is filed under Article Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.