There are literally a great number of businesses out there competing for the same pool of consumers. Have you ever wondered what it is that sets the winners different from the losers? The multi-billionaire Internet marketing kings apart from the small businesses struggling to stay afloat? It’s very simple. The secret of success in article marketing is targeted traffic. Many examples are floating around out there to illustrate the importance of targeted traffic, but since PPC advertising does it so easily why don’t we start there? When you launch a PPC (pay per click) advertising campaign you do it by paying each time a person clicks on one of your ads. Nowadays, if you’ve set up your ads right the people who click on your ads are likely to turn into clientele and make the investment in your ads worth it. On the other hand, if you haven’t created your ads carefully you’re going to get random visitors other than targeted traffic. These people aren’t going to make purchases, and you’ll have wasted all the money you put into your campaign. Article marketing without targeted traffic is a complete waste of your marketing budget. You’re going to be spending hundreds of dollars (possibly even thousands of dollars) on a campaign that’s attracting the wrong kind of people to your site. What are the wrong kind of people? Contrary to popular belief, just any traffic isn’t going to accomplish your goals. If you’re drawing people to your site who have no interest in what you have to offer you’re not going to make any sales and you’re not going to make any profit. When you get right down to it, isn’t the ultimate goal of internet marketing to help your business grow? If your article marketing campaign isn’t accomplishing that, it probably isn’t because you’re advertising in the wrong places. PPC campaigns and SEO work every time. The trick is to ensure that you’re advertising to the right kind of people. To do that you should make sure you’re using the right keywords (the words people are going to type into their search engine query box when they’re looking for your products or services) and giving your business the right image. The bottom line is, if you’re going to launch an Internet marketing campaign that will help you gain your financial goals and make your business grow you need to stop thinking in terms of web traffic and start thinking about targeted traffic. Five targeted visitors that turn into clients are worth more than 100 random visitors with no interest in what you have to offer. Keep that in mind and you’re going to do just fine.