L. J.


I’ve read so many conflicting opinions from SEO professionals. Would be really interested to see what opinions you all have.

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    Comment by
    imisidro
    22 Dec 2009

    Wine Tasting Tours

    Duplicate content has been a huge problem for many website owners, especially for those who use articles from article directories and those who submit their articles while publishing the same in their own website. Those who got penalized for it saw their rankings dropped, or worse, disappear from Google SERPS

    But it is a COMPLEX problem – and no one has been able to really define when this penalty starts to kick in. As Matt Cutts said (Google software engineer) about duplicate content in his video=-9028425054136856586

    —————————
    Q: When does Google detect duplicate content, and within which range will duplicate be duplicate?

    A: Good question. That’s not a simple answer… the short answer is, we do a lot of duplicate content detection. It’s not like there’s one stage where we say, OK, right here is where we detect the duplicates. Rather, it’s all the way from the crawl, through the indexing, through the scoring, until finally just milliseconds before you answer things.

    And there are different types of duplicate content. There’s certainly exact duplicate detection. So if one page looks exactly the same as another page, that can be quite helpful, but at the same time it’s not the case that pages are always exactly the same. And so we also detect near duplicates, and we use a lot of sophisticated logic to do that.

    In general, if you think you might be having problems, your best guess is probably to make sure your pages are quite different from each other, because we do do a lot of different duplicate detection… to crawl less, and to provide better results and more diversity.
    —————————

    It all depends on what you want in your site. You can write an original article to make visitors want to come to YOUR site. If you farm out your articles, modify it in such a way that the search engines cannot classify it as “near duplicates”

    Personally I have stopped sending out my articles to article directories and publish them only on my website — unfortunately some publishers copy my article and use it in their sites without my permission. I also stopped using content from article submission directories unless it is one that hardly any website use and it is really an excellent piece

    In answer to your question, give priority to your own website by putting in the best content in there. If you have to use article marketing, be sure that the articles are just abbreviated or revised versions of your original. Never let other websites use the EXACT article. Just protect yourself

    Comment by
    memetrader
    25 Dec 2009

    Making Friends

    Article directories are the trash cans of the web and not worth the bother but publishing compelling fresh content on your site that people might link to is always good.

    However the best strategy of all is “Selective Publishing” and you can read all about that here

    Short answer but the right one :)

    Comment by
    reminded
    27 Dec 2009

    Home Theater Systems

    If you’re just starting out or you just don’t have much traffic to your site, I think it’s better to start out submitting to an article directory. As long as it’s a good one.
    You can link to your site or product in the article and then post the link and a brief introduction to the article on your site.
    That way you get the traffic and the link from the submission site and your visitors get to read your content. And links to and from good sites are good for SEO.
    I would suggest having the link (on your site) to your article open in another window. That way, the user doesn’t have to remember to click the back button. I hate it when I accidentally close a page I was supposed to back click on!

    Comment by
    djstreet
    27 Dec 2009

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    There has been a lot of talk recently (current talk, you’ll get everything online, but the trick is to find what’s current) that ezine links have been discounted heavily by Google. This has been my experience as well.

    Here are your rules of thumb, quite simple and the best method as noted by my experience.

    1. Tiny to medium sized web site? Ok, write two 400 word relevant articles. Do’nt put too much time on it since killer articles with great content shold stay on your web site. Catch is, the better your article you submit, the better are the chances someone will pick it up.

    2. Submit it to all the ezines that take articles (about 30-50 left). DO NOT post the article on your web site. If you can change the article body at EACH submission. In the VERY least change the title of the article on each. Also vary your anchor text for each. (It’s more work but it can prevent you article from falling into the supplementals thereby losing your ‘link love’.)

    3. Wait a month, repeat the process.

    4. Don’t ever do it again. :P

    The brief link buzz you’ll get is enough to push some web sites higher in the search engines. THing is, sooner rather than later you’ll loose your rankings because the links you got from the articles will be in the supplemental results.

    What should you really do with your time? You know your industry/market the best so write amazing and unique content for it. Then market that content to wherever your target hangs out online. Maybe you submit to select (or all :P ) social media bookmarking web sites, maybe you hit up the forums, maybe you send out emails to other places, etc. Market great content–content that stays on your web site.

    Two things rule the internet, great content, and great links from that content.

    Comment by
    leeds1ph
    29 Dec 2009

    Making Friends

    Articles can still rank highly on the search engines although the link to your site may not count for much in terms of SEO

    But in terms of traffic – get that top spot from an article directory, write 1/2 a good article then have a good summary box at the bottom to entice people to come to your site “to learn more”

    That’ll get you good traffic.

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